Launch Your Own Private Label Instant Coffee Tubes

Private label instant coffee is a quick-brewing coffee product branded for your own company or brand. The coffee is manufactured by brewing highly concentrated coffee and freeze-drying it to remove water. What remains are coffee granules that dissolve in hot or cold liquid to make a rich, aromatic cup. Roastify offers three instant tube products: Mt Siyeh Instant, a single-origin Papua New Guinea coffee with tasting notes of dark chocolate, toasted almond, and toffee; Functional Mushroom Instant with Lion's Mane and Chaga; and a premium Matcha. Each product ships in a sleek tube format with fully customizable label design.

We offer three private label instant tube products. Mt Siyeh Instant is a single-origin freeze-dried coffee sourced from Papua New Guinea, with tasting notes of dark chocolate, toasted almond, and toffee. Functional Mushroom Instant combines coffee with Lion's Mane and Chaga mushroom extracts for a functional wellness-focused product. Matcha Tube is a premium matcha tea in the same branded tube format. All three products are available on Pro plans and ship in customizable tubes with your branding.

There are two paths. The first option is to use our catalog instant products — Mt Siyeh Instant, Mushroom Instant, or Matcha — and white-label the tube with your own branding. There are no MOQs to do this, and you can have your product live in a matter of minutes by creating an account and adding a tube product to your store. The second option involves developing a unique blend or custom formulation for your instant line. Custom blends require MOQs and the process typically takes 4 to 6 weeks depending on your project requirements.

No MOQs are required for catalog tube products. You can use our Mt Siyeh Instant, Mushroom Instant, or Matcha products, customize your tube label, and start selling immediately. If you want to develop a fully custom private label instant product with unique sourcing or formulation, there are project-based minimums. These depend on the complexity and specificity of the project. Contact support@roastify.app to discuss your requirements.

For fully custom products, we pair you with one of our Roast Masters to develop a product tailored to your project goals. You receive initial samples to gauge your preferences, then have a one-on-one call with our team to discuss your vision. We enter custom sourcing and development, then send you a final sample series with products developed specifically for you. You choose your favorite, we allow one last set of revisions, and then you place your production order based on the custom formulation.

Brewing is straightforward. Open the tube and add the contents to 8 to 12 ounces of either hot or cold liquid. For best results with cold liquids such as milk, dissolve the instant coffee or matcha in a small amount of hot water first before adding the cold milk or ice. Each tube is pre-portioned for a single serving so there is no measuring required. This applies to all three products — the Mt Siyeh Instant, Mushroom Instant, and Matcha.

Yes. Roastify offers full dropshipping services for all private label instant tube products. When your customer places an order, we handle printing your custom tube label, packaging, and shipping directly to their address. You never need to manage inventory, touch product, or coordinate logistics. This makes it easy to run a hands-off, inventory-free instant coffee or matcha business from anywhere.