Roastify
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Private Label

Design Your Own Private Label Coffee

Build a private label coffee line with customizable packaging, flexible order sizes, and fulfillment workflows that scale with your brand.

  • Roasted Fresh
  • Made in USA
  • No Minimums

Trusted Partners

Shopify integrationPrintify integrationHIT Promotional integrationWooCommerce integrationFourthwall integrationShopify integrationPrintify integrationHIT Promotional integrationWooCommerce integrationFourthwall integrationShopify integrationPrintify integrationHIT Promotional integrationWooCommerce integrationFourthwall integration
Private label coffee production

From launch to scale in one system

Start with catalog products and evolve into specialized SKUs as demand grows. Keep packaging, sourcing, and operations aligned as you scale.

  • Full product mix

    Launch with 12oz bags, then expand into pods and instant while keeping brand consistency.

  • Custom profile development

    Start with in-house blends or collaborate on custom profiles for brand differentiation.

  • Flexible fulfillment

    Ship wholesale for events and retail, or route through dropshipping for DTC.

Start Designing

Launch private label coffee in 3 steps

Product catalog selection1

Choose your product mix

Select from bags, pods, and instant formats to build your private label catalog.

Packaging design interface2

Design your packaging

Apply your branding to production templates with full packaging control.

Order fulfillment in progress3

Launch and fulfill

Go live with DTC, retail, or wholesale fulfillment from one operating system.

Pricing

Plans from $15/mo

Transparent plan fees and product costs so you can model margins before launch.

View full pricing
Coffee grinder with beans being poured in

Private Label Coffee, Perfected

Create a custom coffee line that reflects your brand using our streamlined process from design to fulfillment. Our team handles roasting, printing, and packaging in-house so you can focus on growing your business with full creative control and low minimums.

  • Launch immediately

    Create products from our existing catalog and begin selling within minutes. No setup fees, no hidden costs, no MOQs. Custom development is available when you are ready.

  • Connect with your store

    Integrations with Printify, Shopify, and Fourthwall connect you to most sales channels. Our technical team can help with custom integration needs.

  • Guaranteed fulfillment times

    Pro Members receive a 2-day fulfillment guarantee for dropship orders. Wholesale orders receive a production SLA within 24 hours of request.

Get Started

Resources

Private Label Coffee Resources

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Introducing pro memberships

Introducing New Products & Pro Memberships!

After the release of our new designer at the end of June, our team put our heads down for our biggest launch at Roastify to date... the launch of two new product categories and our Pro Membership platform. As many of you who have followed us for a long time know, the launch of these products has been a long time coming and the culmination of a lot of hard work [...]

David IlgenfritzSep 26, 2024
Introducing the new Roastify designer

How We Roast Our Coffee

After months of hard work, we are excited to announce the launch of our new designer. The new designer allows for merchants to reuse their saved designs, auto save their progress while designing, choose from a variety of templates (which we will continue to expand on the catalog), and view their mockups in 3D. We hope you love it as much as we do! Check it out now and let us know what you think or what we can do to improve it.

Anne JuarezJul 12, 2024

Frequently Asked Questions About Private Label Coffee

Dropship pricing is $12.00 per 12oz box on all plans, with pods at $9.00 and instant coffee at $5.50 on Pro plans. Monthly platform plans start at $15/mo for Base and $49/mo for Pro, with annual billing options that save roughly 16%. You only pay for product when an order ships, not when it is placed.

View wholesale pricing

No. Every product ships under your brand only. Your logo, your designs, and your business name are what your customers see on the box. We also use plain, unbranded shipping boxes with no Roastify markings, packing slips, or return labels. The experience is fully white-labeled from shelf to doorstep.

Yes. For dropship orders, we roast, print, pack, and ship directly to your end customer. Shipping costs are $4.50 for the first item and $1.25 for each additional item in the same order. Orders are shipped via UPS or USPS depending on destination. For wholesale, we ship to your address, warehouse, or 3PL. International shipping is available for wholesale and sample orders.

No. There are no MOQs for any catalog product. You can place a single-unit dropship order or a large wholesale run through the same platform. Products are made on demand so nothing is ever out of stock. The only exception is fully custom sourcing programs at the Enterprise level, which require a minimum of 1,000 units due to the custom roasting and formulation involved.

Every package must include FDA-required details. Our design templates come pre-configured with the correct layout and placement, so compliance is built into the process. Designs that are missing required information will be flagged during our review before going to production.

  • Product weight: 12oz (340g) for standard coffee boxes
  • Product declaration: 100% Roasted Coffee
  • Manufactured for: your legal business name
  • A valid business address (PO boxes are not accepted)

We offer 12oz bags available in both whole bean and ground, single-serve coffee pods (K-cup compatible, 12 per box), instant coffee (6 freeze-dried packets per box), and mushroom coffee and matcha blends. 12oz bags are available on all plans. Pods, instant, matcha, and mushroom formats require a Pro plan ($49/mo) or higher. All coffees are specialty grade, scored 80 or above on the SCA 100-point scale.

Our average refresh rate across all blends is 4.3 days from roast to ship, and just 2.3 days for popular blends. For context, grocery store coffee is typically 14 to 16 weeks old by the time it reaches the shelf. We roast in small batches at our FDA-registered facility so that even lower-volume blends stay fresh. All coffees are certified mycotoxin-free, heavy metal-free, and mold and yeast-free.

You have three options. Use our built-in Design Studio, which is a browser-based editor with tools for text, images, backgrounds (including an Unsplash library), and layers — plus a live 3D preview with mockup capture for marketing materials. Use a Canva template for a beginner-friendly workflow. Or download our dieline templates for Adobe Illustrator or Photoshop and upload finished artwork at 300 DPI (3900 x 5700 pixels, JPG format, max 10MB). Every box is full-color CMYK print with full bleed, not a sticker label.

Dropship orders are placed by your customers (automatically via Shopify, API, or hosted store) and ship directly to them. You never touch inventory and are charged only when the order ships. Wholesale orders are placed by you, ship to your address or warehouse, and are charged at checkout. Wholesale unlocks volume-tiered pricing, additional grind options (drip, espresso, French press), and international shipping. Many brands use both: dropship for online DTC sales and wholesale for events, retail, and photography.

View wholesale details

No food handling licenses are required for online coffee sales. Roastify's production facility is FDA-registered and state-inspected, which covers all manufacturing and food safety requirements. You handle the branding and selling; we handle the compliance, production, and fulfillment.

Custom coffee package design in progress

Ready to get started?

Whether you are launching or scaling, we can help you ship great coffee under your brand.